Resource Library: Communications

Develop your key messages, and then share those messages with the media, the public, and policymakers.

Limit to McKnight-funded reports
  • Spinacademy_tn
    The SPIN Academy
    May 2013 - The SPIN Academy strengthens non-profit organizations working for social change by teaching them to communicate effectively for themselves.
    www.spinacademy.org
  • Bk_tn
    Beth Kanter
    ​April 2013 - Beth Kanter is the author of one of the longest running and most popular blogs for nonprofits. She has over 30 years' experience in the nonprofit sector in communications, technology, training, and evaluation.
    www.bethkanter.org
  • Arts Marketing
    In-depth tutorials explain marketing clearly and concisely with examples, exercises, and worksheets geared toward the novice marketer, but also refreshers the more advanced. (Arts & Business Council of Americans for the Arts)
    http://www.artsmarketing.org/practical_lessons
  • Community Toolbox's Organizing for Effective Advocacy
    Over 6,000 pages of practical information to support nonprofit work in promoting community health and development. (Work Group on Health Promotion and Community Development at the University of Kansas)
    http://ctb.ku.edu/en/tablecontents/
  • Interactive Smart Chart
    Free, interactive tool to help nonprofits make smart communications choices, by helping to assess strategic decisions during planning, evaluate communications strategies already in progress, and review completed efforts. (SpitfireStrategies)
    http://www.smartchart.org/
  • Media Advocacy Manual
    Free media advocacy manual, written from the perspective of public health issues, is a good general guide to using the media to gain attention from decision makers and influence policy change. (American Public Health Association)
    http://www.apha.org/about/news/mediaadvocacy.htm