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General | Communications | Evaluation | Fundraising | Technology | Volunteers
Develop your key messages, and then share those messages with the media, the public, and policymakers.
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Arts Marketing
In-depth tutorials explain marketing clearly and concisely with examples, exercises, and worksheets geared toward the novice marketer, but also refreshers the more advanced. (Arts & Business Council of Americans for the Arts)
http://www.artsmarketing.org/includes/section-view.cfm?homepage=Practical%20Lessons%20in%20Marketing
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Community Toolbox's Organizing for Effective Advocacy
Over 6,000 pages of practical information to support nonprofit work in promoting community health and development. (Work Group on Health Promotion and Community Development at the University of Kansas)
http://ctb.ku.edu/en/tablecontents
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Interactive Smart Chart
Free, interactive tool to help nonprofits make smart communications choices, by helping to assess strategic decisions during planning, evaluate communications strategies already in progress, and review completed efforts. (SpitfireStrategies)
http://www.smartchart.org/
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Media Advocacy Manual
Free media advocacy manual, written from the perspective of public health issues, is a good general guide to using the media to gain attention from decision makers and influence policy change. (American Public Health Association)
http://www.apha.org/about/news/mediaadvocacy.htm
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Media Tips and Training-Placing op-eds
Tips for placing opinion-editorials and letters to the editor in the nation's 100 largest newspapers. (Communications Consortium Media Center)
http://www.ccmc.org/oped.htm
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Nonprofit Resources
Links to articles, resources, tools, and success stories that offer great tips and best practices for online advocacy. (Network for the Good)
http://www.networkforgood.org/npo/advocacy/
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SpinProject
Online tutorials on effective media strategies and tactics to support social change work. (Independent Media Institute)
http://spinproject.org/search.php
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