{"id":20071,"date":"2018-02-07T09:42:53","date_gmt":"2018-02-07T15:42:53","guid":{"rendered":"https:\/\/www.mcknight.org\/?page_id=20071"},"modified":"2025-08-11T10:56:27","modified_gmt":"2025-08-11T15:56:27","slug":"mcknight-artist-culture-bearer-fellowships-brand-guidelines","status":"publish","type":"page","link":"https:\/\/www.mcknight.org\/es_pe\/programs\/arts-culture\/mcknight-artist-culture-bearer-fellowships\/mcknight-artist-culture-bearer-fellowships-brand-guidelines\/","title":{"rendered":"Pautas de marca de becas McKnight para artistas y portadores de cultura"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-1\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1661\" height=\"419\" src=\"https:\/\/www.mcknight.org\/wp-content\/uploads\/McKnight-Artist-_-Culture-Bearer-Fellowships_MultipleVersions3.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"McKnight-Artist-_-Culture-Bearer-Becas_MultipleVersions3\" srcset=\"https:\/\/www.mcknight.org\/wp-content\/uploads\/McKnight-Artist-_-Culture-Bearer-Fellowships_MultipleVersions3.jpg 1661w, https:\/\/www.mcknight.org\/wp-content\/uploads\/McKnight-Artist-_-Culture-Bearer-Fellowships_MultipleVersions3-480x121.jpg 480w, https:\/\/www.mcknight.org\/wp-content\/uploads\/McKnight-Artist-_-Culture-Bearer-Fellowships_MultipleVersions3-1200x303.jpg 1200w, https:\/\/www.mcknight.org\/wp-content\/uploads\/McKnight-Artist-_-Culture-Bearer-Fellowships_MultipleVersions3-240x61.jpg 240w, https:\/\/www.mcknight.org\/wp-content\/uploads\/McKnight-Artist-_-Culture-Bearer-Fellowships_MultipleVersions3-768x194.jpg 768w, https:\/\/www.mcknight.org\/wp-content\/uploads\/McKnight-Artist-_-Culture-Bearer-Fellowships_MultipleVersions3-1536x387.jpg 1536w, https:\/\/www.mcknight.org\/wp-content\/uploads\/McKnight-Artist-_-Culture-Bearer-Fellowships_MultipleVersions3-18x5.jpg 18w\" sizes=\"auto, (max-width: 1661px) 100vw, 1661px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-8 vc_col-sm-offset-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Esta p\u00e1gina proporciona orientaci\u00f3n para comunicaciones p\u00fablicas coherentes sobre el Programa de becas de artistas de McKnight, para que todos los socios ayuden a mejorar la marca del programa.<\/p>\n<p>A menos que se indique lo contrario, toda la informaci\u00f3n se aplica tanto a situaciones impresas como digitales.<\/p>\n<p><strong>Nombre del programa<\/strong><\/p>\n<p>El nombre del programa general dirigido por McKnight es Programa de becas McKnight para artistas y portadores de cultura. (Despu\u00e9s de la primera menci\u00f3n en un contexto determinado, si\u00e9ntase libre de abreviar como \u201cel programa de becas\u201d o simplemente \u201cel programa\u201d). Los socios del programa, a su vez, administran becas de disciplinas espec\u00edficas, que en conjunto conforman el programa de becas.<\/p>\n<p>Al referirse al programa, evite:<\/p>\n<ul>\n<li>siglas como MACBFP, MFP, etc.;<\/li>\n<li>variaciones como las becas McKnight, las becas McKnight para artistas individuales y portadores de cultura, etc.; o<\/li>\n<li>amalgamas con otros nombres, como Benson Gallery \/ McKnight Fellowships, etc.<\/li>\n<\/ul>\n<p><strong>Becas individuales, dentro de una disciplina.<\/strong><\/p>\n<p>Al especificar una disciplina creativa particular (primer uso), las becas individuales o becarios se mencionan a continuaci\u00f3n:<\/p>\n<table border=\"1\" width=\"100%\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"32%\">Becas McKnight para<\/td>\n<td valign=\"top\" width=\"35%\">Artistas de libros, artistas de cer\u00e1mica, core\u00f3grafos, compositores, artistas de pr\u00e1ctica comprometidos con la comunidad, portadores de cultura, bailarines, artistas de fibras, artistas de medios, m\u00fasicos, dramaturgos, grabadores, artistas de teatro, artistas visuales o escritores<\/td>\n<td valign=\"top\" width=\"33%\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"32%\">McKnight<\/td>\n<td valign=\"top\" width=\"35%\">Artista de libros, artista de cer\u00e1mica, core\u00f3grafo, compositor, artista de pr\u00e1ctica comprometida con la comunidad, portador de cultura, bailar\u00edn, artista de fibras, artista de medios, m\u00fasico, dramaturgo, grabador, artista de teatro, artista visual o escritor<\/td>\n<td valign=\"top\" width=\"33%\">Compa\u00f1ero o becas<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"32%\">Compa\u00f1ero McKnight o beca en<\/td>\n<td valign=\"top\" width=\"35%\">Artes del libro, cer\u00e1mica, coreograf\u00eda, composici\u00f3n, pr\u00e1ctica comunitaria, danza, artes de la fibra, arte multimedia, m\u00fasica, dramaturgia, grabado, teatro, artes visuales o escritura<\/td>\n<td valign=\"top\" width=\"33%\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>Ejemplos:<\/strong><\/p>\n<ul>\n<li>El Centro Cowles administra las becas McKnight para bailarines.<\/li>\n<li>Carson Kreitzer es un miembro de McKnight Playwright 2015.<\/li>\n<li>Sheryl McRoberts recibi\u00f3 una beca McKnight 2016 en Cer\u00e1mica.<\/li>\n<\/ul>\n<p><strong>Uso del logotipo<\/strong><\/p>\n<p><a class=\"download-link\" href=\"https:\/\/www.mcknight.org\/wp-content\/uploads\/McKnight-Artist-Culture-Bearer-Fellowships-Logos.zip\">Descargar logotipos<\/a><\/p>\n<p>En forma impresa y en l\u00ednea, use el logotipo oficial en todas las comunicaciones relacionadas con becas.<\/p>\n<p>El logotipo est\u00e1 disponible en varias variantes (formatos de archivo y opciones de color y transparencia) para permitir la flexibilidad de dise\u00f1o. <a href=\"https:\/\/www.mcknight.org\/wp-content\/uploads\/McKnight-Artist-Culture-Bearer-Fellowships-Logos.zip\">Descargar un archivo comprimido<\/a>\u00a0Contiene todas las opciones de logo actuales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-58010 aligncenter\" src=\"https:\/\/www.mcknight.org\/wp-content\/uploads\/RibbonImages-480x165.jpg\" alt=\"\" width=\"978\" height=\"336\" srcset=\"https:\/\/www.mcknight.org\/wp-content\/uploads\/RibbonImages-480x165.jpg 480w, https:\/\/www.mcknight.org\/wp-content\/uploads\/RibbonImages-240x83.jpg 240w, https:\/\/www.mcknight.org\/wp-content\/uploads\/RibbonImages-768x264.jpg 768w, https:\/\/www.mcknight.org\/wp-content\/uploads\/RibbonImages-18x6.jpg 18w, https:\/\/www.mcknight.org\/wp-content\/uploads\/RibbonImages.jpg 1200w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><\/p>\n<p>No utilice capturas de pantalla ni altere la relaci\u00f3n de aspecto o los colores de los archivos de imagen del logotipo. Para proyectos impresos, coloque el logotipo de las becas en un lugar destacado en la portada o en la primera p\u00e1gina (seg\u00fan el formato) de todos los materiales relacionados con las becas.<\/p>\n<p>Tenga en cuenta que estos logotipos son intransferibles. Son para el uso exclusivo de los socios del programa de becas, y no deben ser enviados ni utilizados por otros.<\/p>\n<table border=\"1\" width=\"100%\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"25%\">Referencia del color del logotipo<\/td>\n<td valign=\"top\" bgcolor=\"#E7E8DF\" width=\"25%\"><\/td>\n<td valign=\"top\" bgcolor=\"#DC2328\" width=\"25%\"><\/td>\n<td valign=\"top\" bgcolor=\"#231F20\" width=\"25%\"><\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"25%\">C\u00f3digo hexadecimal<\/td>\n<td valign=\"top\" width=\"25%\">E7E8DF<\/td>\n<td valign=\"top\" width=\"25%\">C8102E<\/td>\n<td valign=\"top\" width=\"25%\">231F20<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"25%\">RGB<\/td>\n<td valign=\"top\" width=\"25%\">231R 232G 223B<\/td>\n<td valign=\"top\" width=\"25%\">220R 16G 46B<\/td>\n<td valign=\"top\" width=\"25%\">35R 31G 32B<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"25%\">CMYK<\/td>\n<td valign=\"top\" width=\"25%\">5Y 7K<\/td>\n<td valign=\"top\" width=\"25%\">200, 100, 85, 6<\/td>\n<td valign=\"top\" width=\"25%\">100K<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"25%\">PMS sin recubrimiento<\/td>\n<td valign=\"top\" width=\"25%\">Pantone 9081U Crema<\/td>\n<td valign=\"top\" width=\"25%\">Pantone 186U Rojo<\/td>\n<td valign=\"top\" width=\"25%\">Negro<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"25%\">PMS recubierto<\/td>\n<td valign=\"top\" width=\"25%\">Pantone 9081C Crema<\/td>\n<td valign=\"top\" width=\"25%\">Pantone 186C Rojo<\/td>\n<td valign=\"top\" width=\"25%\">Negro<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Los sitios web de los socios est\u00e1n dise\u00f1ados adecuadamente para reflejar su propia marca organizativa. En ese contexto, se proporcionan las siguientes pautas para establecer una coherencia razonable para las comunicaciones relacionadas con becas:<\/p>\n<p>Todos los sitios web asociados incluyen una p\u00e1gina espec\u00edfica dedicada a la informaci\u00f3n sobre becas. McKnight enlazar\u00e1 a esta p\u00e1gina desde nuestro sitio web.<\/p>\n<ul>\n<li>Cada p\u00e1gina web relacionada con becas muestra claramente el logotipo oficial, dentro del tercio superior de la p\u00e1gina.<\/li>\n<li>informaci\u00f3n sobre el proceso de solicitud, incluyendo elegibilidad, fecha l\u00edmite, etc.<\/li>\n<li>Informaci\u00f3n de contacto para el administrador de becas.<\/li>\n<li>estado actual de la solicitud (abierta o cerrada)<\/li>\n<li>anuncios relacionados<\/li>\n<li>Cada sitio web asociado proporciona un bot\u00f3n de p\u00e1gina de inicio visible o un enlace de men\u00fa a su p\u00e1gina web relacionada con becas; idealmente, la navegaci\u00f3n del sitio debe permitir un acceso f\u00e1cil y transparente al contenido desde cualquier p\u00e1gina del sitio.<\/li>\n<\/ul>\n<p><strong>Noticias y redes sociales<\/strong><\/p>\n<p>McKnight publica anuncios de becas en www.mcknight.org\/artistfellowships.<\/p>\n<p>Dentro de las dos semanas posteriores a la selecci\u00f3n de los premios, los socios publican un anuncio de los ganadores al que McKnight puede acceder mediante un enlace. Adem\u00e1s, incluya el texto est\u00e1ndar de McKnight al final de todos los anuncios oficiales relacionados con las becas. Etiquete las cuentas de redes sociales de McKnight (Twitter, <a href=\"https:\/\/www.facebook.com\/McKnightFdn\/\">Facebook<\/a>y <a href=\"https:\/\/www.linkedin.com\/company\/mcknight-foundation\/\">LinkedIn<\/a>) en tus publicaciones sociales.<\/p>\n<p>McKnight tambi\u00e9n promueve noticias y anuncios a trav\u00e9s de las redes sociales, y considerar\u00e1 formas espec\u00edficas (como los hashtags) para extender nuestras estrategias al programa de becas.<\/p>\n<p><strong>Repetitivo<\/strong><\/p>\n<p>En situaciones que requieran lenguaje sobre el programa de becas en su totalidad o la Fundaci\u00f3n McKnight, como comunicados de prensa, anuncios o p\u00e1ginas web de becas espec\u00edficas, use la siguiente plantilla preprogramada, junto con el idioma creado por su organizaci\u00f3n.<\/p>\n<p><em>Modelo est\u00e1ndar de becas (actualizado en julio de 2023)<\/em><br \/>\nFundado en la creencia de que Minnesota prospera cuando sus artistas y portadores de cultura prosperan, el programa de arte y cultura de la Fundaci\u00f3n McKnight es uno de los m\u00e1s antiguos y grandes de su tipo en el pa\u00eds. El apoyo a los artistas y portadores de la cultura de Minnesota que trabajan individualmente ha sido una piedra angular del programa desde que comenz\u00f3 en 1982. El Programa de becas para artistas y portadores de cultura de McKnight ofrece premios anuales en efectivo sin restricciones a artistas destacados de Minnesota en la mitad de su carrera en 15 disciplinas creativas diferentes. Las organizaciones asociadas al programa administran las becas y las estructuran para responder a los desaf\u00edos \u00fanicos de las diferentes disciplinas. Actualmente, la fundaci\u00f3n aporta alrededor de $2,8 millones por a\u00f1o a sus becas en todo el estado. Para m\u00e1s informaci\u00f3n visite <a href=\"https:\/\/www.mcknight.org\/es_pe\/programs\/arts\/the-mcknight-artist-fellowships\/\">mcknight.org\/artistfellowships<\/a>.<\/p>\n<p><em>Texto est\u00e1ndar de McKnight (actualizado en octubre de 2021)<\/em><br \/>\nLa Fundaci\u00f3n McKnight, una fundaci\u00f3n familiar con sede en Minnesota, promueve un futuro m\u00e1s justo, creativo y abundante donde las personas y el planeta prosperen. Establecida en 1953, la Fundaci\u00f3n McKnight est\u00e1 profundamente comprometida con el avance de soluciones clim\u00e1ticas en el Medio Oeste; construir un Minnesota equitativo e inclusivo; y apoyar las artes y la cultura en Minnesota, la neurociencia y los sistemas alimentarios globales.<\/p>\n<p><strong>Preguntas?<\/strong><\/p>\n<p>Bao Phi, Oficial de Programas, <a href=\"mailto:bphi@mcknight.org\">bphi@mcknight.org<\/a><\/p>\n<p>Molly Miles, oficial de comunicaciones, <a href=\"mailto:mmiles@mcknight.org\">mmiles@mcknight.org<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Esta p\u00e1gina ofrece orientaci\u00f3n para comunicaciones p\u00fablicas coherentes sobre el Programa de becas para artistas McKnight, para que todos los socios ayuden a promover la marca del programa. A menos que se indique lo contrario, toda la informaci\u00f3n se aplica tanto a situaciones impresas como digitales. Nombre del programa El nombre del programa general dirigido por McKnight es Becas para artistas y portadores de la cultura McKnight\u2026","protected":false},"author":4,"featured_media":0,"parent":246,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-narrow-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20071","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McKnight Artist &amp; Culture Bearer Fellowships Brand Guidelines - McKnight Foundation<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McKnight Artist &amp; Culture Bearer Fellowships Brand Guidelines\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mcknight.org\/es_pe\/programs\/arts-culture\/mcknight-artist-culture-bearer-fellowships\/mcknight-artist-culture-bearer-fellowships-brand-guidelines\/\" \/>\n<meta property=\"og:site_name\" content=\"McKnight Foundation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/McKnightFdn\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T15:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mcknight.org\/wp-content\/uploads\/Ribbon-Masthead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"936\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@McKnightfdn\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mcknight.org\/programs\/arts-culture\/mcknight-artist-culture-bearer-fellowships\/mcknight-artist-culture-bearer-fellowships-brand-guidelines\/\",\"url\":\"https:\/\/www.mcknight.org\/programs\/arts-culture\/mcknight-artist-culture-bearer-fellowships\/mcknight-artist-culture-bearer-fellowships-brand-guidelines\/\",\"name\":\"McKnight Artist & Culture Bearer Fellowships Brand Guidelines - 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