Resource Library

News, speeches, opinion pieces, and other information that help illustrate our work and explain our position on issues.

Arts Marketing
In-depth tutorials explain marketing clearly and concisely with examples, exercises, and worksheets geared toward the novice marketer, but also refreshers the more advanced. (Arts & Business Council of Americans for the Arts)
http://www.artsmarketing.org/practical_lessons
Community Toolbox's Organizing for Effective Advocacy
Over 6,000 pages of practical information to support nonprofit work in promoting community health and development. (Work Group on Health Promotion and Community Development at the University of Kansas)
http://ctb.ku.edu/en/tablecontents/
Interactive Smart Chart
Free, interactive tool to help nonprofits make smart communications choices, by helping to assess strategic decisions during planning, evaluate communications strategies already in progress, and review completed efforts. (SpitfireStrategies)
http://www.smartchart.org/
Media Advocacy Manual
Free media advocacy manual, written from the perspective of public health issues, is a good general guide to using the media to gain attention from decision makers and influence policy change. (American Public Health Association)
http://www.apha.org/about/news/mediaadvocacy.htm
Creating Common Ground
May 2006 - Minnesota's Embrace Open Space nonprofit partnership as a case study in collaborative communications. Request printed copies.
Full report (PDF, 193 KB)