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CCRP Brand Usage Guidelines: Grantees

Welcome to the McKnight Foundation Collaborative Crop Research Program (CCRP) visual asset download page. Please note: these resources are exclusively for the use of the CCRP Leadership Team and can only be accessed via this unique URL. As such, please do not share or distribute this link without permission from the McKnight Foundation.

Mission, Vision and Tag: Our approved vision, mission and tag statements are critical elements of the CCRP brand identity and should be left intact and unedited in all relevant communications.

Wordmark: Acceptable usage for the CCRP wordmark is outlined in our complete usage guide and must remain consistent across all communications opportunities, including print, website, outdoor, signage and even apparel.

Colors: The CCRP color palette is based on approved colors for the McKnight Foundation and is designed to evoke a sense of international cooperation. The primary color reserved for the wordmark is Pantone 146, while additional colors are intended to support and complement the primary color.

Patterns: A unique, diamond-shaped pattern is the basic building block of the CCRP visual brand identity. Vibrant colors from our secondary color palette reinforce this kinetic, creative pattern, reflecting the collaborative nature of our work.

Questions? Please contact Kelsey Johnson for any questions related to the CCRP brand guidelines.