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McKnight Artist & Culture Bearer Fellowships Brand Guidelines

This page provides guidance for consistent public communications about the McKnight Artist Fellowships Program, for all partners to help advance the program’s brand.

Unless otherwise noted, all information applies to both print and digital situations.

Program Name

The name of the overarching, umbrella program directed by McKnight is the McKnight Artist & Culture Bearer Fellowships Program. (After the first mention in a given context, feel free to abbreviate as “the fellowships program” or simply “the program.”) Program partners, in turn, administer discipline-specific fellowships, which collectively make up the fellowships program.

When referring to the program, avoid:

  • acronyms such as MACBFP, MFP, etc.;
  • variations such as McKnight Fellowships, McKnight Individual Artist & Culture Bearer Grants, etc.; or
  • amalgams with other names, such as Benson Gallery/McKnight Fellowships, etc.

Individual fellowships, within a discipline

When specifying a particular creative discipline (first usage), individual fellowships or fellows are referred to as follows:

McKnight Fellowships for Book Artists, Ceramic Artists, Choreographers, Composers, Community-Engaged Practice Artists, Culture Bearers, Dancers, Fiber Artists, Media Artists, Musicians, Playwrights, Printmakers Theater Artists, Visual Artists, or Writers
McKnight Book Artist, Ceramic Artist, Choreographer, Composer, Community-Engaged Practice Artist, Culture Bearer, Dancer, Fiber Artist, Media Artist, Musician, Playwright, Printmaker Theater Artist, Visual Artist, or Writer Fellow or Fellowships
McKnight Fellow or Fellowship in Book Arts, Ceramics, Choreography, Composition, Community-Engaged Practice, Dance, Fiber Arts, Media Art, Music, Playwrighting, Printmaking, Theater, Visual Art, or Writing



  • The Cowles Center administers the McKnight Fellowships for Dancers.
  • Carson Kreitzer is a 2015 McKnight Playwright Fellow.
  • Sheryl McRoberts received a 2016 McKnight Fellowship in Ceramics.

Logo usage

Download logos

In print and online, use the official logo in all fellowships-related communications.

The logo is available in several variants (file formats and color and transparency options) to allow for design flexibility. Download a compressed file containing all current logo options.

Do not use screen-grabs or alter the aspect ratio or colors of the logo image files. For print projects, place the fellowships logo prominently on the front cover or first page (depending on format) of all fellowships-related materials.

Note that these logos are non-transferable. They are for the exclusive use of fellowship program partners, and should not be forwarded or used by others.

Logo Color Reference
Hex Code E7E8DF C8102E 231F20
RGB 231R 232G 223B 220R 16G 46B 35R 31G 32B
CMYK 5Y 7K 200, 100, 85, 6 100K
Uncoated PMS Pantone 9081U Cream Pantone 186U Red Black
Coated PMS Pantone 9081C Cream Pantone 186C Red Black

Partner websites are appropriately designed to reflect their own organizational brand. Within that context, the following guidelines are provided to establish reasonable consistency for fellowships-related communications:

All partner websites include a specific page dedicated to fellowships information. McKnight will link to this page from our website.

  • Each fellowships-related webpage clearly displays the official logo, within the top third of the page
  • information on the application process, including eligibility, deadline, etc.
  • contact info for fellowships administrator
  • current status of the application (open or closed)
  • related announcements
  • Each partner website furnishes a visible homepage button or menu link to its fellowships-related webpage; ideally, site navigation should allow for easy, transparent access to the content from any page on the site.

News & Social Media

McKnight cross-posts fellowship announcements at

Within two weeks of award selections, partners post an announcement of awardees that McKnight can link to. Also, please include McKnight’s boilerplate language at the end of all official fellowships-related announcements. Please tag McKnight’s social accounts (Twitter, Facebook, and LinkedIn) in your social posts.

McKnight also promotes news and announcements via social media, and will consider specific ways (such as hashtags) to extend our strategies to the fellowships program.


In situations requiring language about the fellowships program as a whole or the McKnight Foundation, such as news releases, announcements, or specific fellowships webpages, please use the following pre-approved boilerplate, in conjunction with language crafted by your organization.

Fellowships boilerplate (updated July 2023)
Founded on the belief that Minnesota thrives when its artists and culture bearers thrive, the McKnight Foundation’s arts and culture program is one of the oldest and largest of its kind in the country. Support for individual working Minnesota artists and culture bearers has been a cornerstone of the program since it began in 1982. The McKnight Artist & Culture Bearer Fellowships Program provides annual, unrestricted cash awards to outstanding mid-career Minnesota artists in 15 different creative disciplines. Program partner organizations administer the fellowships and structure them to respond to the unique challenges of different disciplines. Currently, the foundation contributes about $2.8 million per year to its statewide fellowships. For more information, visit

McKnight boilerplate (updated October 2021)
The McKnight Foundation, a Minnesota-based family foundation, advances a more just, creative, and abundant future where people and planet thrive. Established in 1953, the McKnight Foundation is deeply committed to advancing climate solutions in the Midwest; building an equitable and inclusive Minnesota; and supporting the arts and culture in Minnesota, neuroscience, and global food systems.


Bao Phi, Program Officer,

Molly Miles, Communications Officer,