This page provides guidance for consistent public communications about the McKnight Artist Fellowships Program, for all partners to help advance the program’s brand.
Unless otherwise noted, all information applies to both print and digital situations.
Program Name
The name of the overarching, umbrella program directed by McKnight is the McKnight Artist Fellowships Program. (After the first mention in a given context, feel free to abbreviate as “the fellowships program” or simply “the program.”) Program partners, in turn, administer discipline-specific fellowships, which collectively make up the artist fellowships program.
When referring to the program, avoid:
- acronyms such as MAFP, MFP, etc.;
- variations such as McKnight Fellowships, McKnight Individual Artist Grants, etc.; or
- amalgams with other names, such as Benson Gallery/McKnight Fellowships, etc.
Individual fellowships, within a discipline
When specifying a particular creative discipline (first usage), individual fellowships or fellows are referred to as follows:
| McKnight Fellowships for | Ceramic Artists, Choreographers, Composers, Dancers, Media Artists, Musicians, Playwrights, Theater Artists, Visual Artists, or Writers | |
| McKnight | Ceramic Artist, Choreographer, Composer, Dancer, Media Artist, Musician, Playwright, Theater Artist, Visual Artist, or Writer | Fellow or Fellowships |
| McKnight Fellow or Fellowship in | Ceramics, Choreography, Composition, Dance, Media Arts, Music, Playwrighting, Theater, Visual Art, or Writing |
Examples:
- The Cowles Center administers the McKnight Fellowships for Dancers.
- Carson Kreitzer is a 2015 McKnight Playwright Fellow.
- Sheryl McRoberts received a 2016 McKnight Fellowship in Ceramics.
Logo usage
In print and online, use the official logo in all fellowships-related communications.
The logo is available in several variants (file formats and color and transparency options) to allow for design flexibility. Download a compressed file containing all current logo options.
Do not use screen-grabs or alter the aspect ratio or colors of the logo image files. For print projects, place the fellowships logo prominently on the front cover or first page (depending on format) of all fellowships-related materials.
Note that these logos are non-transferable. They are for the exclusive use of fellowship program partners, and should not be forwarded or used by others.
| Logo Color Reference | |||
| Hex Code | E7E8DF | C8102E | 231F20 |
| RGB | 231R 232G 223B | 220R 16G 46B | 35R 31G 32B |
| CMYK | 5Y 7K | 200, 100, 85, 6 | 100K |
| Uncoated PMS | Pantone 9081U Cream | Pantone 186U Red | Black |
| Coated PMS | Pantone 9081C Cream | Pantone 186C Red | Black |